Google-Fitbit Deal is to Be Reviewed by US Justice Department
In November Google announced to acquire Fitbit in a $2.1 billion deal to take on Apple and Samsung.
Watchdog groups have urged antitrust enforcers to block the deal on the grounds that it will give Google even more data about American consumers.
The U.S. Justice Department will review plans by Alphabet-owned Google to buy fitness tracker maker Fitbit Inc for possible antitrust issues, a source told Reuters on Tuesday.
The $2.1 billion deal will give search and advertising giant Google the capability to take on Apple and Samsung in the crowded market for fitness trackers and smart watches. The deal was announced on Nov. 1, is presently in the final stages of regulatory approval, and is expected to go through by early next year, should it fulfill all regulatory approvals.
Watchdog groups like Public Citizen and the Center for Digital Democracy, among others, have urged antitrust enforcers to block the deal on the grounds that it will give Google even more data about American consumers.
The New York Post was the first to report that the Justice Department will review the merger.
Big tech companies like Facebook, Google, Amazon and Apple face a slew of antitrust probes by the federal government, state attorneys general and congress.